‘PLOG RUN’ – a sport promoting Greener Cities and a Greener Nation!

The cleaner the city the healthier and happier it is! On a Sunday morning 30th of June, Continental in partnership with United Way of Bengaluru organized a Plog Run in 4 locations across India as part of their employee volunteering activity.

In a 3 hours event, about 700+ volunteers from all the four locations participated in the plog run and picked up about 486 gunny bags of recyclable waste. This event was held at Bengaluru, Pune, Gurugram and Modipuram on the same day between 7.30 am and 10 am simultaneously.

Bengaluru city saw 220 people picking up about 250 bags of trash around the Agara Lake Trail, HSR Layout. Despite an early morning shower, 125 Pune volunteers jogged on District Centre Spine Road to pick up 37 bags of waste and Gurgaon bought 200 volunteers picking up 156 bags of recyclable materials thrown around Leisure Valley Park, sector 29. Modipuram edition of the event bought 70 employees to run around the factory premises of Continental and picked up 55 bags of trash.

Getting down and dirty for a good cause!

The event in Bengaluru kick-started with an oath to reduce the use of plastic not only in one’s life. The jingle move saying “Refuse, Reduce, Reuse, Recycle, Remove, Rejoice”, was a treat to watch.

“We as responsible corporates, this is the least that we could do in terms of giving back to society. Day in and day out we draw a lot of resources from the community. It is our responsibility to keep it clean. We along with our employees intend to make this responsibility more of fun so that over a period of time we can reduce the unnecessary trash in the society and promote greener, healthier place around us”, says Mr Prashanth Doreswamy, Managing Director, Continental.

Plastic trash, our environment’s arch enemy

“Social change can happen more effectively when we citizens come forward and take the initiative. We need to educate the common public on the rights practices of lifestyle to fight against the odds of the environment. Through such events, we not only create a buzz but also trigger that sense of responsibility in every participant to change that one habit that harms nature – segregation of waste. It is high time. We are cautioned about the crisis that we will soon encounter if Mother Earth is not healed. We are glad to join hands with Continental in this wonderful initiative”, said Mr. Rajesh Krishnan, Executive Director, United Way Bengaluru.

Getting creative!

United Way Bengaluru aims to engage many corporates in such events and see larger participation from the communities towards its green goal.

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